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1. Optimizely Connector – Bringing Your DAM Directly Into Your CMS

A natural extension of your workflow

The Optimizely Connector bridges QBank DAM with the Optimizely CMS, allowing editors and marketers to work with approved assets directly inside their publishing environment. Instead of moving between systems, everything you need is right at hand — images, videos, and documents flow seamlessly from QBank into Optimizely.

Why it matters in a publishing setup

In a digital experience platform like Optimizely, speed and consistency are key. The connector ensures that every published asset comes from a single source of truth — QBank. This creates smoother teamwork, eliminates the need for duplicate file storage, and helps ensure that every image or video on your website is both brand-compliant and up to date.

Value it creates for teams

  • Efficiency in publishing – Content editors save time by not having to switch tools.

  • Brand consistency – Only approved assets make their way to the live site.

  • Smart asset reuse – One asset in QBank can be used across multiple Optimizely pages and projects.

  • Future-proof workflows – Updates in QBank are automatically reflected in Optimizely, keeping your website always current.

How it actually works in practice

Once the connector is installed, editors can access QBank’s media bank directly from the Optimizely media picker. Searching, filtering, and selecting assets feels like working inside Optimizely, but is powered by QBank behind the scenes. This means that the CMS only shows assets that have been approved for use, and the latest version is always accessible.

Real-world scenarios where it shines

  • Launching a new campaign site – Marketing teams can instantly pull the latest product visuals from QBank without asking designers to export or upload files.

  • Keeping seasonal content fresh – Swap out campaign banners or hero images directly from QBank, ensuring every page reflects the latest visuals.

  • Managing global sites – For organizations running multiple Optimizely instances, QBank serves as the central hub so that all markets use the same media in a controlled way.

  • Editorial agility – Editors can quickly experiment with layouts and visuals since the right media is already at their fingertips.